Club SmartGuard

Having collaborated with Car Care Plan for years, Bodewell was thrilled when they approached us to develop their in-house brand, Club SmartGuard.

We embraced the opportunity to craft a forward-thinking brand that would stand out in the competitive automotive insurance sector. By leaning into a bold primary color palette, clean typography, and distinctive emblem design, we created a visual identity that is both striking and professional—resonating with car buyers and reinforcing trust in the product.

Beyond branding, we delivered a comprehensive suite of materials, including print and digital documents, point-of-sale assets, and bespoke product videos, ensuring a cohesive and engaging customer experience.

Brand development has always been a core strength of Bodewell, and we’re grateful for the continued partnership with Car Care Plan and the exciting evolution of Club SmartGuard.