Ford

The team at Bodewell has been at the forefront of designing and updating Ford’s insurance products for the UK market. From Warranty and GAP Insurance to Alloy, Cosmetic, and Tyre Insurance, we ensure that all print and digital materials remain on-brand, compliant, and aligned with industry regulations.

Having worked with the Ford brand for several years, we’ve had the privilege of supporting them through two major brand refreshes. Our team excels at absorbing new brand guidelines, thoroughly understanding them, and applying them seamlessly across new products and services. For a global company like Ford, maintaining a consistent and professional brand identity across all insurance products is essential—and that’s exactly what we deliver.

Beyond document design, Bodewell has also produced point-of-sale insurance product videos, helping to inform and engage customers in Ford dealerships across the UK.